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Creating Awesome Digital Brands

At Foxelli Group, our mission is to embody the principles which we call F.A.C.T.

A set of core principles that are a foundation of who we are and what we stand for as a company. Freedom, Adventure, Customers, and Tribe.

We work towards FREEDOM


We serve our CUSTOMERS

We love our TRIBE



Talented go-getters




 Years of


Who We Are

We’re true go-getters who get a kick out of running from mediocrity.

Everything we do is a bit extravagant, some even might say impossible. However, we make it happen by always prioritizing self-development, discipline, and being exceptional 24/7. 


Not to brag, but we are on the verge of taking over the e-commerce world. Nah, we’re just playing. Unless….

Hey there! We’re Alex and Armantas, the co-founders of Foxelli Group. Our story didn’t start with quick wins or big investors but with 2.5K EUR in our bank account and a strong desire to make a difference.


Before Foxelli, we worked long hours in physically demanding jobs that didn’t match our passions. Those challenging experiences inspired us to create a workplace where people could find their purpose, thrive, and be valued for who they really are.


In 2013, we decided to take a chance. With all our savings, we started an e-commerce venture from scratch. This leap of faith grew into Foxelli Group, a multi-million dollar company that stands as a testament to the power of hard work and determination. The journey wasn’t easy, but each challenge taught us valuable lessons that fueled our success.


Today, Foxelli isn’t just a business; it's a vibrant community of dreamers and doers from around the world. We believe in creating opportunities that empower our team to reach their full potential. At Foxelli, creativity and innovation are part of everyday life.


We’re proud of our journey and excited about our future. Join us at Foxelli Group, where every day is an opportunity to grow, innovate, and excel. Here, your ideas matter, and together, we can build something incredible.

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Our Team



At Foxelli Group, our mission is to create, scale, and sell a diverse array of e-commerce brands. Leveraging the power of platforms like Shopify and Amazon FBA, we develop and grow unique subscription boxes and product brands.


Once a brand reaches its full potential, we strategically sell it and share a portion of the proceeds with our dedicated team members. This approach not only drives our success but also directly rewards the hard work and dedication of our team, enabling them to achieve financial freedom. This commitment to our team’s well-being is a cornerstone of our business philosophy.


Our vision is to build a world-class e-commerce enterprise by developing innovative brands that significantly enhance our customers' lives and deliver real value. We are dedicated to making a positive difference in the world, creating high-quality, innovative products that bring joy and happiness.


Our goal is to exceed expectations, make every customer interaction memorable, and build lasting relationships based on trust and satisfaction. While we aim for ambitious financial goals—achieving $300 million in annual revenue—true success for us is measured not just by our achievements but by the joy and fulfillment we bring to our team and customers. We create a workplace where employees share in the prosperity and are empowered to thrive both personally and professionally.


We value meaningful relationships, joining our team means becoming part of a community that celebrates each achievement with enthusiasm, enjoys rich experiences together, and grows from collective success. We strive to make a significant impact through our products and our people, with every member empowered to contribute to our journey and enjoy the rewards of our achievements.


Our Values 

When it comes to our core beliefs, we’re a group of like-minded people who have finally found where they belong.


This is what has allowed us to reach incredible success,

time and time again.

Authenticity and Self-Reflection:

Each of us is responsible for being authentic and true to ourselves. We value open and honest communication, encouraging individuals to speak their minds respectfully and transparently even when it's difficult. We prioritize self-reflection and growth, fostering an environment where ego and politics are set aside in favor of meaningful dialogue and collaboration. Being transparent about our thoughts, actions, and decisions while regularly examining our own beliefs, behaviors, and biases is how we create opportunities for personal growth and continuous improvement. This involves listening actively, speaking thoughtfully, and managing emotions effectively to ensure that discussions remain productive and focused on finding solutions.

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Integrity, Accountability, Discipline,
and Responsibility: 

Integrity is at the core of everything we do. We uphold our commitments, ensuring that our thoughts, words, emotions, and actions are always aligned. At our company, keeping our word is non-negotiable; we have zero tolerance for failing to follow through on our promises. Accountability and ownership are paramount, as we take responsibility for our actions and hold ourselves to the highest standards of integrity in every aspect of our work. Additionally, we value discipline and responsibility, expecting professionals to exhibit professionalism and discipline not only in their work but also in their personal lives. This commitment to discipline and responsibility reflects our dedication to excellence and fosters a culture of trust, reliability, and success.

Speed, Urgency, and Ambition:

At our company, we're all about embracing the excitement of chasing big dreams and making things happen – and we don't believe in waiting around for tomorrow when we can tackle challenges today. We're not in it just for the paycheck; we're fueled by the thrill of creating something extraordinary and leaving mediocrity in the dust. In fact, the mere thought of mediocrity scares the pants off us! We're on a mission to set new standards of excellence, bringing a sense of urgency and passion to everything we do. So, let's skip the office games and get down to business. There's no time to waste – let's make things happen!


Courageous Innovation, Resilient Action, and Fearless Pursuit: 

At our company, we champion courageous innovation, resilient action, and fearless pursuit. We thrive on stepping outside our comfort zones, embracing discomfort as a catalyst for growth. Whether it's giving candid feedback, diving into challenging tasks, or launching new ventures, we meet each opportunity with unwavering resolve. In the face of adversity, we demonstrate resilience, viewing challenges as stepping stones to success. With a positive attitude and perseverance, we navigate obstacles, finding creative solutions and forging ahead towards our objectives. Together, we embody a spirit of courage, resilience, and relentless determination, shaping a future defined by boundless possibilities.

Passion-Driven Purpose:

At our company, we believe in the power of passion and purpose. We encourage everyone to do what they love and leverage their strengths to make meaningful contributions. Life is too short to settle for anything less than fulfilling work – if you cannot say "I love what I do," then our company may not be the right fit for you. We find joy and fulfillment in what we do, and this sense of purpose fuels our positivity even in the face of challenges. By aligning our passions with our work, we create a culture of happiness, resilience, and unwavering determination to make a difference every day.

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Relationships, Trust, and Solidarity:

At our company, we firmly believe in the power of strong relationships and the trust that underpins them. We value each team member as an integral part of our close-knit community, where authenticity and mutual respect are paramount. When we welcome someone into our fold, it's not just a professional partnership—it's a commitment to support and stand by each other through thick and thin. Like a close-knit gang or a tight community, we merge with our team members for good, knowing that we have each other's backs. Trust is the cornerstone of our relationships, and it flows both ways. We trust our team members to uphold the values of integrity and accountability, just as they trust us to do the same. This bond of trust and solidarity fosters a culture of collaboration, loyalty, and unwavering support, driving us forward as a unified force toward shared success.

Walk of Fame

Let’s take a look at what makes us extraordinary, shall we?


Simply the best!

You won’t ever catch us settling for anything less than exceptional. That’s why the entry-level is high and everyone on our team is a true master of their craft!

We go to the best conventions, study under world-renowned experts, and apply everything we learn to our day-to-day! Nobody’s got time for mediocrity here.


Counting Stars

With our multiple successful
e-commerce brands, we’ve created numerous products adored worldwide – tens of thousands of
5-star reviews can attest to that! 


Diamonds are forever

We always put our customers first! And being kind and caring pays off – our team is one of the top-rated customer service teams in Gorgias and has earned its way to the Diamond tier because they always serve our customers well and answer every ticket in under an hour.


This is what happens when you do what you love!

We work hard and We celebrate big!

Meet the Crew

​Our remote heroes, that bring all the dreams to life!

Sounds like something right up your alley?

Brands that we've built

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A subscription box that encourages and teaches self-care, mindful living & spiritual growth.

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A subscription with fabrics, designs & inspirations for the best quilting experience.


Discover new freeze-dried candies and delightful treats monthly. Satisfy your sweet tooth with novel flavors you've never seen before.


Enhance your cat's health and happiness each month with treats, toys, and essentials. Curated items for wellness.

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High-end outdoor gear for both professionals and everyday users. Explore outdoors like never before!


A monthly box of premium essentials for knitting & crocheting, designed for fun and effortless crafting.


Delight in new bubble tea flavors, ingredients, and recipes each month. Enjoy delicious beverages at home.


Learn new embroidery techniques and create beautiful pieces monthly, with threads, patterns, and instructions.

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Unique, premium, and tasty ramen noodles from Japan, China, and South Korea.


Create unique jewelry each month with beads, stones, and guides. Craft custom pieces to express your personal style.


Uncover bohemian treasures monthly, with eclectic finds and unique items. Decorate and accessorize your life in boho style.


Deepen your faith and strengthen your walk with God. Devotionals, spiritual guides, and faith-building items included every month.

Brands that we've built

Contact Us

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